Ad Age Interactive Marketing Spend Forecast

Highlights from the Ad Age Interactive Marketing Spend Forecast.

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Kerry Guard
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Last summer, Ad Age published a five year interactive marketing forecast that was produced by Forrester.

The highlights include ...

Mobile spend is growing by 38% year over year and will reach $8.2 billion by 2016
Search marketing will continue to own the largest piece of the spending pie and will grow from $18 billion to more than $33 billion in 2016
Display advertising spend will triple by 2016

How is your brand spending its marketing dollars?

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