seo
SEO Industry Monthly Overview - October
October 2026 search overview: Google's Spam Update and Deploying Gemini Argon 4 to AI Mode, Major AI Labs Establishing a Unified Crawling Protocol, and Degrading Third-Party Rank-Tracking.
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Search Visibility Optimization for B2B Tech Marketing Teams
Show up in Google
and AI answers.
Your buyers ask Google and AI who to trust before they ever talk to you. You have a capable team and a pipeline number to hit. MKG accelerates capable B2B tech marketing teams in AI search: a senior plan, the hours to execute it, and proof it moves pipeline.
No cost. Starts with a 30-minute call with Kerry.
About MKG Marketing
MKG Marketing is a B2B tech marketing agency, founded in 2011 by Kerry Guard. SVO (Search Visibility Optimization) is how you show up when buyers search, on Google and in AI. SEO is the foundation. AEO and GEO sit on top. Digital ads run on their own or alongside it.
What B2B SaaS and Tech Companies Say
Trusted by the teams building the future of B2B tech.
Growth Stories from B2B Tech Scaleups
Visibility Builds Pipeline. Pipeline Builds Companies.
Consistent visibility builds consistent pipeline. We've taken B2B tech companies from unknown to IPO — and everywhere in between.
The challenge
Build pipeline and brand visibility from the ground up in a crowded cybersecurity category.
What we did
Built the organic and paid engine — content strategy, SEO, and digital advertising working together year over year.
The outcome
Pipeline grew 5x on 2x spend. The Protocol Library drove 100k visits and 14% of total site traffic. ExtraHop was acquired by Bain Capital for $900M.
The challenge
Pivot from consumer to enterprise and capture AI-driven demand in a new category — fast.
What we did
Built visibility across paid search, SEO, and AI-generated answers simultaneously.
The outcome
Organic impressions up 54% YoY. AI Overviews nearly doubled in one quarter. Paid conversions up 70% on 14% more spend.
The challenge
Zero brand awareness, zero ad history, greenfield start in a noisy market.
What we did
Built a dual-channel paid strategy from scratch — Google for demand capture, LinkedIn for ICP awareness.
The outcome
$107k in closed revenue. 137% ROI. 15 new sales opportunities opened in six months.
The challenge
Build pipeline from a standing start in the zero trust security category.
What we did
Optimized across every layer of the organic funnel — blog, solutions pages, product pages.
The outcome
4.5M impressions in H1 2025; 1,677 organic MQLs in six months (H1 2025 vs H1 2024). 6% conversion rate exceeding industry average.
B2B SaaS and Tech Marketing Services
Two services. One compounding pipeline.
Every MKG engagement is anchored by dedicated Account Direction and Project Management — a senior strategic partner who owns the vision, the relationship, and the results. Strategy runs through both: SVO makes you the brand buyers find and AI search cites, and Digital Advertising turns that trust into booked meetings.
Account Direction and Project Management on every engagement
Services
Search Visibility Optimization
Organic traffic down? AI just changed the rules. SVO is MKG's unified framework combining SEO, AEO, and GEO — so your brand is the cited answer everywhere your ideal customer is searching. Not just ranked. Referenced.
See how it works
Digital Advertising
Your paid spend should book meetings. Not just clicks. MKG Marketing builds paid programs that capture demand at the exact moment your ideal accounts are ready to act — and amplifies the trust your organic presence has already built.
See how it works
What Makes MKG Marketing Different
Pipeline is table stakes. An agency that gets you is the new floor.
Every agency promises results — that's the price of entry now. What you can't find is an agency that gets you: your category, your buyers, the way you work. The senior strategist who learns your business in month one still runs your account in year three — so what we know about you compounds into pipeline you can take to your CRO, instead of resetting every time the account turns over. That's the bar we set.
MKG Marketing consistently delivers high-quality work. The team is invested in fostering strong connections and adds a familiar aspect to their workplace relationships. Honesty, professionalism, and digital expertise set them apart from other SEO partners.
Rinse, then repeat.
For 15+ years, our primary clientele has been repeat marketing leaders: they meet us at a new job, don't fire us, then bring us to the next company. Dan's taken us to five companies. Marguerite, three. Joanne, two. MKG will be the last agency you hire — at this job, and the next. People only re-hire you when they get you as a person and deliver for the business.
See the resultsChurn and burn? Not on our watch.
Average tenure is 3.09 years, only 26% of everyone who's ever worked here has ever left, and in 2025 nobody did. The people who learn your business don't disappear from your account — no junior handoffs, no revolving door.
Meet the teamYour industry, already understood.
We don't learn your category on your dime — we already work in it. Cybersecurity since 2017, data and analytics since 2017, semiconductors and storage since 2019, with names like Cloudera, MariaDB, Qualys, and Solidigm. So we get your buyers and your market on day one.
See the workThe MKG Marketing Team
Meet our Leadership
You will have a direct connection to your team of digital marketing experts.
As a flat organization, we eliminate "whisper down the lane" to ensure communication and strategy are clear and execution is prompt.
How working with us starts
Three steps. The first is a conversation.
You're deciding whether we're worth your time. Here's what happens, in order, and what you hold at each step.
- 01
A call with Kerry
Tell her the problem you're trying to solve and what you're looking for. Afterwards you share Search Console and GA4, so we read your real data.
- 02
The diagnostic
A scored read, out of 100, of whether buyers and AI can find you and understand you. It covers:
- your positioning (one buyer or ten?)
- whether AI knows what problem you solve
- your reviews and mentions on other sites
- your site foundation
- what's working
- the top 5 fixes, in order
- 03
The first 90 days
A full assessment, the quick wins, and a visibility plan. After that, month to month.
Request your diagnostic
No cost. Starts with a 30-minute call with Kerry.
Request a diagnostic of how you show up in Google and AI answers
Your next client is already searching for you.
Tell Kerry the problem you're trying to solve and what you're looking for. After the call, you share Search Console and GA4 and we send a scored read, out of 100, of whether buyers and AI can find you and understand you.
No cost. Starts with a 30-minute call with Kerry.
Questions About Search Visibility Optimization for B2B Tech
Questions we hear a lot.
Still sizing us up? Cool. These are the questions every serious buyer asks before they commit.
What is Search Visibility Optimization (SVO)?
Search Visibility Optimization (SVO) is MKG Marketing's unified framework combining SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). While traditional SEO focuses on Google rankings, SVO ensures your brand is found and cited everywhere your ideal customers are searching — including AI-generated answers in Google's AI Overviews, ChatGPT, Perplexity, and other AI-powered tools. The goal isn't just to rank. It's to be referenced.
What is the difference between SEO and Search Visibility Optimization?
Traditional SEO focuses on ranking in Google's organic results. SVO is broader — it ensures your brand appears as the cited answer across all search surfaces: traditional search engines, AI Overviews, ChatGPT, Perplexity, and other AI-powered answer engines. As AI transforms how B2B buyers research solutions, SVO ensures tech companies remain visible wherever their ideal customers are looking.
What does MKG Marketing do?
MKG Marketing is a B2B tech marketing agency. We build consistent, compounding pipeline through Search Visibility Optimization (SVO) and Digital Advertising. Our work ensures that when your ideal customer searches for the solutions you offer — in Google, in AI tools, or anywhere else — they find you.
Who does MKG Marketing work with?
We work with VPs of Marketing and CMOs at B2B tech scale-ups (Series B to D or PE-backed) who run lean teams. Cybersecurity is where we started and where we go deepest. Past clients include ExtraHop (acquired by Bain Capital for $900M), Solidigm, Illumio, and Dropzone AI.
How is MKG Marketing different from other digital marketing agencies?
Published pricing. Named senior team members. Real-time Asana access. And reporting in the numbers your CFO actually tracks:
- CAC (Customer Acquisition Cost) and Cost per Opportunity
- ROAS and pipeline contribution by channel
- Marketing-sourced pipeline as a percentage of total
- Organic pipeline contribution and cost per organic MQL (SVO)
- Share of voice in search and AI (SVO)
No vanity metrics. No junior handoffs. Six of our clients have been with us for more than three years — not because they're locked in, but because the work keeps compounding. And we don't pitch first — we start with a call, then look at your real data before we propose anything.
How much does MKG Marketing cost?
Every engagement starts with a 30-minute call with Kerry, our CEO. No cost. Afterwards you share Google Search Console and GA4, and we send the diagnostic: a scored read, out of 100, of whether buyers and AI can find you and understand you. It is free. If you want help with the fixes, the first 90 days cover the full assessment, the quick wins and a visibility plan, then month to month with no long-term lock-in. Search Visibility Optimization starts at $6,000/month (Startup), $12,000/month (Scale-up) or $18,000/month (Enterprise). Digital ads start at $5,000/month with a minimum ad spend of $25,000/month, and run on their own or alongside SVO.
B2B SaaS and Tech Marketing Insights
From the MKG Marketing Team
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